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Curious how a VC analyzes your data?

Built by consumer investors specifically for financial and business diligence, our platform delivers deeper insights beyond typical cohort reports for smarter underwriting.

Hero dashboard
Key Features

Granular insights plus modeling

Help your stakeholders understand your customer journey and sensitize key assumptions all in one destination.

Revenue and Order Analysis

Tracking cumulative revenue per user and orders per user over time to understand how their lifecycle.

Retention Analysis

Showing you how well you retain customers over time on a unique customer, revenue, and order basis.

Revenue Distribution Analysis

Segmenting customers by quartiles and deciles to illustrate how your business performs across groups.

LTV/CAC Analysis

Analyzing how CAC impacts your profitability and payback with the ability to sensitize for rising CACs.

Repeat Order Probability

Predicting the probability of re-orders based on historical patterns and graph retention inflections.

Granular Filtering and Segmenting

Narrowing in on specific customer segments or date ranges to tell a more accurate story of your business.

How it Works

Your dashboard can be ready to share in as little as 5 minutes.

We're a small team, and we use our products daily. We designed Cohorts to optimize for speed and ease of use.

1
Create an Account
We ask companies to create an account to help keep your customer data safe.
2
Upload Your Data
Download a CSV from Shopify, and upload to Cohorts for processing.
3
Share your Dashboard
You can now access our Cohort view and share a password protected link.
Why Cohorts?

This is how we underwrite investments

Help expedite our diligence process and glean insights from the outputs we study to evaluate consumer opportunities.

Granular insights and data analytics

Used every day by consumer VCs

Actively developed and maintained

Testimonials

What founders and investors have said

Trusted by founders and investors who have raised and invested tens of millions with Cohorts by Listen.

I haven't opened Excel once except to plan my summer vacation ever since this tool came into existence. I could be biased, though.
David L
Johnnie Yu
Investor at Listen
Cohorts — when paired with qualitative insight — can be the antidote to the say/do gap. They get past theoretical benefit, wants, and needs and show true demonstrated consumer behavior. That’s what I love about cohorts!
David L
Ellen Wilcox
Investor + Head of Listening at Listen
COHORTS TELL YOU EVERYTHING!!!!
Jessica M
Rick Desai
Partner at Listen

Have a question?
We are here to answer.

Still have questions? 
No worries, reach out to us!
Contact Us
Who is Listen?

Listen is a consumer VC firm backing consumer-obsessed entrepreneurs. Listen's team of brand and consumer insights experts operate a concentrated investment strategy to back and build the brands of tomorrow, writing ~2-4M checks at Seed/A

How secure is my data and does Listen snoop?

We follow industry best practices to protect your data. Listen staff cannot access your data unless you choose to share it. Currently, only system administrators may access data for debugging, and all access are logged. We’re also implementing row-level encryption in the future so not even admins will have access.

Who is using this product?

Currently, we're only internally testing the product at Listen, but anyone can sign up. We use it a LOT. We intend for it to benefit founders and investors alike, as our manual Excel and pivot-table cohort work have, in the past.

Is it free?

Yup!